Released on: October 15, 2008, 6:35 am

Press Release Author: Colin Saldanha

Industry: Retail

Press Release Summary: Unique In-store promotions aimed at thrilling shoppers

Press Release Body: DUBAI, UNITED ARAB EMIRATES - 15 October, 2008: While throngs of
over-enthusiastic shoppers converge at the Airport Expo in Dubai between October
18-24, 2008 to try and get a deal at the Gitex Shopper and Consumer Electronics
Expo, you could just breezily drive to Times Square Centre on Sheikh Zayed Road,
Deira City Centre or Ibn Battuta Mall, park in the ample parking space, pop into one
of the Sharaf DG retail outlets, stocking the widest range of electronic and IT
brands in the region and avail of the best 'Gitex' promotional deals, bundled offers
and prizes in town. And what's even better - you do not even have to be a
'techno-geek' to find something you like at Sharaf DG. While Gitex Shopper primarily
caters to this category of shoppers and offers a limited product and model range,
Sharaf DG will have fantastic deals and unprecedented offers across it's extensive
range of products, that will thrill everyone - from the techno-maniacs and upwardly
mobile to the savvy housewife and working woman looking for products to make her
life more comfortable and convenient.

Speaking on Sharaf DG's plans for Gitex, Mr. Nilesh Khalkho, CEO Sharaf DG said, "At
Gitex Shopper, looking for a particular brand or product can be quite a daunting
task and getting the attention of the sales staff is difficult with crowds thronging
the counters. At Sharaf DG, there is a separate area created to differentiate a
bigger range of products which are on offer. Also we will ensure that the consumers
get a better value in terms of shopping experience and killer offers as compared to
other retail outlets. In addition to this, at Sharaf DG, we also offer up to '100
percent consumer finance' and after sales service".

Sharaf DG has always been host for retailing unique products such as the
Annihilator, the fastest gaming PC that is exclusive with Sharaf DG, Sonim GSM cell
phone - Certified to be the world's most toughest Cell phone with WAP and Bluetooth
or be it World's Slimmest LCD. This Gitex season, consumers can eagerly await the
new technologies and products that are going to get launched at Sharaf DG.

With Sharaf DG recently being awarded the 'Best Retailer for Marketing/ Promotion'
and 'Store Concept of the Year' at the Middle East Retail Academy Awards Ceremony in
Fujairah in May '08, you can be sure the electronics retail powerhouse will once
again thrill shoppers with it's out-of-the-box promotions during the Gitex Shopper
month.

-Ends-
About Sharaf DG:
Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics
Retailing in the UAE conceived to meet the growing demands of the discerning
customer. The stores in Ibn Battuta Mall, Deira City Center and Times Square Center
are designed to international standards is a benchmark in store sophistication and
customer friendly design.

Sharaf DG is not just an electronics store, but a new lifestyle experience where
customers can find the widest range of brands in the region across categories like
Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances, Marine
Electronics and much more.

For further information, please visit http://www.sharafdg.com





Web Site: http://www.sharafdg.com/

Contact Details: Colin Saldanha
PO BOX 78835
Tel: 050-6400762